In-Cabin Cruise Report
Image Alliance produces the CruiseReport, reaching an affluent, educated viewer. The Cruise Report examines a variety of topics and keeps the public up-to-date on new product offerings, investment and retirement tips, technology innovations and announcements from the sponsoring companies. Each carefully crafted advertorial runs 60-90 seconds and is shot with state of the art High Definition cameras.
Airing in-cabin during the times that passengers are in their cabins, the Cruise Journal airs on a dedicated port and shopping channel. The channel gives viewers a glimpse of the highlights of the upcoming port previous to arriving at each port on the ship's itinerary. Viewers gravitate to the channel in order to be informed about the port's activities and shopping.
Cruisers tend to have a higher household incomes ($78,000 vs. $71,000), and higher levels of educational attainment (65% college grad vs. 58%; 24% post-graduate vs. 18%).
The cruise industry is the most exciting growth category in the entire leisure market. Since 1990, the industry has had an average annual passenger growth rate of 7.4% per annum.
The cruise industry is young. Since 1980, over 150 million passengers have taken a deep-water cruise (2+ days). Of this number, 61% of the total passengers have been generated in the past 10 years. Thirty seven percent of total passengers have been generated in the past five years alone.
The cruise market potential is strong. Over the next three years, 51 million North Americans indicate an intent to cruise. By maintaining historical occupancy levels, the cruise industry will welcome over 12.8 million guests in 2008.
The cruise product is incredibly diversified with literally a cruise vacation for everyone. Over the past 10 years, the industry has responded to extensive market and consumer research that has guided the addition of new destinations, new ship design concepts, new on-board/on-shore activities, new themes and new cruise lengths to reflect the changing vacation patterns of today's market.